HOW IT WORKS

1st Time Customer

Returning Eligible Customer

01

Identify

Our SAAS platform identifies customers who regularly return to your e-commerce site, loyal shoppers who are profitable but who unnecessarily inflate your advertising costs.

02

Offer

Using machine learning, our platform calculates a personalized price for these return customers using purchase behavior, predicting future ad spend for those customers. The platform offers the discount price to eligible customers, and they get to see their savings on every purchase. They are eligible for the lower price just by returning to your store directly, rather than through paid digital advertising.

03

Save

Eligible customers automatically receive their savings applied at checkout. Our platform detects when customers return directly and qualify for discounts. Commerce Direct Dynamic Pricing.(Patent Pending) allows you to optimize the percentage savings for you and your customers.

Re-Distribute Your Spend

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REQUEST A DEMO

    WE ARE A 100% PERFORMANCE BASED MARKETING TECHNOLOGY COMPANY

    MEET
    OUR STORY

    As Digital Marketers, we were astonished to see the escalating advertising costs paid by e-commerce retailers and brands over the past several years. We discovered how difficult it was to maintain profitability when wasting precious advertising dollars on repeat customers. Witnessing our own habits, we realized that repeat customers relied on search engine advertising to shop at their favorite retailers without ever realizing it!

    We have seen first-hand the tremendous financial pressure this habit puts on ad budgets. Without the ability to effectively sift between new and repeat customers, inefficient spending has ballooned unnecessarily, with costs absorbed by both retailers and customers.

    TECHNOLOGY

    By integrating with our 100% performance based SAAS platform, you will take advantage of the latest machine-learning technology to detect and reward loyal customers when they go directly to your site to shop. Our containerized solution works with most popular and custom built shopping cart systems – we build around your tech stack. REST API based Mili-second response time combined with batch architecture ensure we can calculate and send visitor or user level predictions efficiently to your customers. Once the required data attributes are collected, our system automatically preps, models, tunes and outputs predicted ad costs to the cart for eligible customers. We use a combination of visitor and user identification methodology to build the most accurate user profiles. That allows Commerce Direct to optimize the cost savings for you and your customers: Do you pass more of those savings onto your customers to increase loyalty? Or focus more to boost your own bottom line? You decide. Our technology adapts to your business goals.

    DATA FLOW WITH SAMPLE PLUGIN

    Platform is white-labeled – Messaging can be customized for a frictionless experience

    Our Suite of Tools available for Integration:

    Magento

    Woocommerce

    Shopify

    Bigcommerce

    Custom/API

    Chrome Browser

    OUR VISION

    We believe in online transparency and choice. Most importantly, we believe retailers and consumers should have direct relationships. With configurable machine learning options tailored to your business goals, you can gain a significant competitive advantage. We offer retailers and brands the opportunity to spend advertising dollars more efficiently on acquiring new customers, rather than wasting advertising dollars on long-standing buyers. As an e-commerce retailer or brand, you know customer loyalty is essential to growth and profitability. Commerce Direct offers the tools to get you there.

    YOUR AD COSTS ARE ON THE ASCENT

    US Retail Industry Search Ad Spending
    US Retail Total Digital Ad Spending

    What is retail’s share of total US digital ad spend? We anticipate that retail will account for 21.9% of total US digital ad spend in 2019 and 2020. Which digital ad format is growing the fastest? Search is the fastest-growing digital ad format for retail advertisers. In 2019, US retail search ad spend will increase 22.5% to $13.12 billion.

    -EMARKETER: THE FUTURE OF RETAIL 2020
    US Top 10 Retail Ecommerce Sales Share, by Company: Average % of Total Retail Ecommerce Sales 2016-2020

    There are now more avenues than ever for brands to introduce their products to customers. With the rise of Direct to Consumer brands competing with retailers directly, efficiently acquiring customers is critical. Retailers and D2C brands alike have an unprecedented opportunity to take advantage of digital marketing’s incredible reach while leveraging data and machine learning to fine-tune and reduce customer acquisition costs. An analytical edge in today’s marketplace is no longer a nice-to-have reserved for FAANG.

    What Is the Biggest Ecommerce Challenge Facing US Brands?
    Enhance Customer Loyalty

    There are now more avenues than ever for brands to introduce their products to customers. With the rise of Direct to Consumer brands competing with retailers directly, efficiently acquiring customers is critical. Retailers and D2C brands alike have an unprecedented opportunity to take advantage of digital marketing’s incredible reach while leveraging data and machine learning to fine-tune and reduce customer acquisition costs. An analytical edge in today’s marketplace is no longer a nice-to-have reserved for FAANG.

    OPTIMIZE YOUR DIGITAL AD SUPPLY CHAIN

    Reduce and Reallocate your Ad Spend

    We know how important these channels are in acquiring new customers. Our platform enables you to focus your ad dollars on doing just that; Deepening your direct relationship with returning customers. Commerce Direct’s Patent Pending Dynamic Direct PricingTM determines the optimal discount to offer with machine-learning accuracy, targeting repeat customers who you would otherwise re-acquire with costly ad campaigns.

    By rebalancing your Ad Spend from investing in new customers while reducing spend on returning customers, you are effectively cutting wasted ad spend. Optimizing spend is a must in today’s competitive environment where E-commerce operations are critical – our platform enables you to boost ROI like never before.

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